Overview
Mercedes Moné, globally recognized professional wrestler, actress, and entrepreneur, has always shared an undeniable bond with her fanbase. In 2025, she took that connection to an entirely new level by launching her VIP Texting platform powered by Direct Text Access. The platform enables superfans to engage with Mercedes directly via text—for a premium. The result? A thriving verified member group, consistent revenue, and impressively low churn.
Strategy & Implementation
Exclusive Access Model
Fans pay $99/month to text directly with Mercedes. This is not an AI chatbot. It’s Mercedes—personally responding when time allows. The exclusivity of the service was key in driving early sign-ups and establishing a premium perception.
Verified Member Group
All paying members go through a simple verification process. This helped:
- Build trust among the community.
- Reduce spam and abuse.
- Create a curated experience for true fans.
Soft Launch + Word-of-Mouth Growth
Mercedes rolled out the platform quietly to her most loyal followers. Early adopters became brand evangelists, sharing their experiences and encouraging others to join.
Content Teasers & Callbacks
She occasionally references conversations from VIP Texting on public platforms, reinforcing the exclusivity of the channel (“I told one of my VIPs this last week…”). This fuels curiosity and FOMO (Fear of Missing Out).
Personalized Engagement
The tone is always personal. No form messages. No generic replies. Mercedes makes her fans feel seen—and that’s the real product.
Steady Growth
The tone is always personal. No form messages. No generic replies. Mercedes makes her fans feel seen—and that’s the real product.
Low Churn
VIP churn rate is low, significantly outperforming typical creator-fan platforms which average around 15-50%.
Results
Strong Lifetime Value (LTV)
Average LTV per member has exceeded projections, with many members staying on the platform for 6+ months.
Efficient Operations
The platform handles all tech, billing, and backend support—allowing Mercedes to focus solely on communicating with her fans.
Key Takeaways
Fans will pay for authenticity
Mercedes doesn’t over-promise. She sets the tone early: “I’m not online 24/7, but when I text back, it’s real.” That honesty builds trust.
Scarcity fuels demand
Limited membership slots and the verified-only model give VIP Texting an aura of exclusivity.
Ownership matters
By owning her data and communication pipeline, Mercedes has built an audience she controls—not one she rents through social media
Final Thoughts
Mercedes Moné is redefining what fan engagement looks like in the creator economy. By leveraging VIP Texting, she’s proven that fans crave real connection—and they’re willing to pay for it. This isn’t just a messaging platform. It’s a movement that turns community into commerce, one message at a time.